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02 / COMMERCE & MERCHANT IDENTITY

Local business.
Connected possibilities.

Guza

A home for the businesses behind the things we buy. Merchant identity, discovery, and commerce in one connected experience.

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EDITORIAL VISUAL STUDY · NOT A PRODUCT SCREENSHOT
PROJECT NOTES
  • Product design
  • Commerce
  • Connected systems

Public product overview. Features describe the published experience; transaction completion and business outcomes have not been independently measured.

THE CONTEXT

Commerce starts with a connection.

Finding an offer is only the beginning. Buyers also need to understand who is behind it, how to reach them, and what happens next. Guza brings that journey into the context of local commerce in Uganda.

01

The design lens

Merchant identity anchors the experience. Memorable @handles connect offers to a business, while product and service discovery gives people different ways to enter the same ecosystem.

02

The engineering lens

The public product connects catalogues, merchant profiles, buyer requests, and seller plans. Its order journey is presented through payment status, receipts, and fulfilment: distinct states that need a consistent experience.

03

The strategy lens

Make a business findable, then make the next step clearer. Catalogue setup and launch support extend the proposition beyond a storefront into the work of getting a local business online.

A marketplace becomes more useful when the merchant is as discoverable as the product.
Explore the published experienceguza.ug
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